Digital Marketing Course

Digital Marketing Course for Small Business Owners and Freelancers

If you own a small business or work as a freelancer, this course was built for you. A comprehensive digital marketing course that gives you practical tools to grow your business on your own — step by step, without depending on anyone else.

Your Instructor

Wisam Sholy — Marketing Director at OBT, with over 15 years of experience in marketing and growing businesses. In this course he shares the same tools and methods he uses every day with real businesses and clients.

Course Details

Format

Online via Zoom

Duration

One month

Group size

Small groups — personal attention for every participant

Price

Special limited-time price

What You Need

Just a computer (laptop or desktop) and a genuine will to grow your business. No prior marketing experience required — we start from scratch.

Who It's For

  • Small business owners who want to reach more customers
  • Freelancers who want to market themselves and their services
  • Anyone running their own marketing who wants practical tools
100 ₪ discount for fast decision-makers

Registration Is Open

Reserve your seat in the next cohort. Seats are limited because we work in small groups and every participant gets personal attention. Decide fast and get 100 ₪ off the course price.

Reserve Your Seat

Get in touch and we'll send you all the details and the special price.

Course Content

10 hands-on modules — from the fundamentals of digital marketing to launching a real campaign yourself.

  1. 1

    Introduction to the World of Digital Marketing

    • What digital marketing is and why every business needs it
    • Traditional marketing vs. digital marketing
    • An overview of the main platforms: Meta, Google, TikTok and YouTube
  2. 2

    Design with Canva

    • Creating professional-looking posts and Stories
    • Print-ready files: logos, brochures and printed materials
    • Working with Canva and combining it with Etsy
  3. 3

    Building a Marketing Plan

    • Identifying your target audience precisely
    • Building a marketing message that works
    • Standing out from your competitors
    • Putting together a basic marketing plan for your business
  4. 4

    Advertising Fundamentals on Meta (Facebook + Instagram)

    • Building a paid ad from scratch
    • Choosing the right audience for your ad
    • Tracking results and improving them over time
  5. 5

    Managing Facebook and Instagram Pages

    • Setting up Business Manager and linking your pages
    • Day-to-day content: Stories and posts
    • Content types: informational, engagement and sales
  6. 6

    Marketing with Google — GMB and Google Ads

    • Creating a GMB (Google My Business) profile and linking it to your site
    • Google Ads campaigns: search, display and video
    • Keyword research and choosing the right terms
  7. 7

    Video Marketing and Visual Platforms

    • Video on Instagram, Facebook, YouTube and TikTok
    • Shooting simple, effective videos
    • Fast and easy editing tools
    • Strategies for growing visibility and reach
  8. 8

    Building a Free Website with WordPress

    • Setting up your site step by step
    • Adding pages and the core content
    • OBTting Analytics and Tag Manager
  9. 9

    AI in Marketing

    • Using AI tools to produce content quickly
    • AI-generated designs and posts
    • Generating campaign ideas and catchy headlines
  10. 10

    Full Review and Practical Project

    • A review of every tool and technique covered
    • Each participant runs a real campaign of their own
    • How to keep growing after the course ends
Reserve Your Seat