Showroom Becomes an Instagram Catalog
A ceramics and tiles showroom serving home renovators had a rich in-store experience that vanished online. We turned its Instagram into a structured visual catalog that pulls renovation planners into the showroom.
1The Challenge
Choosing tiles is deeply visual, yet the showroom's social feed was a scattered mix of supplier photos with no order or styling. Renovating couples browsed inspiration on Instagram and Pinterest, made shortlists elsewhere, and never discovered what was sitting minutes away in the local showroom.
2Our Approach
We photographed collections in styled room settings rather than as flat product shots, and organised the feed into clear pillars: room inspiration, new arrivals, and finished customer projects. Highlights and pinned guides grouped tiles by room and style so the profile worked like a catalog. Every post pointed to a simple visit-planning step — save your favourites, come see them at full scale — turning scrolling into showroom appointments.
What made this unique
- Large physical showroom with hundreds of tile collections
- Instagram rebuilt as a browsable visual catalog
- Room-by-room inspiration content for renovators
- Direct line from post to showroom visit
Emotional drivers
- Inspiration
- Confidence
- Home pride