Mapping the Market for a Clinics Platform
A multi-role platform for dental and aesthetic clinics — patient discovery, clinic tools, a supplier marketplace, and a sector job board — needed grounded market intelligence and a dual-audience content direction. We delivered research covering more than 400 clinics.
1The Challenge
The platform serves three completely different audiences, and its social presence had grown through ads without an organic content backbone. Before spending on positioning, the team needed to know the real shape of the market: how many clinics operate where, which specialties dominate, and what would actually move a clinic owner versus a patient. Medical-adjacent content rules added a compliance layer to everything.
2Our Approach
We ran a structured market-research sweep across more than 400 dental and aesthetic clinics, mapping geography, specialties, and digital maturity to identify where the platform's discovery and marketplace features solve real gaps. Findings were translated into two distinct content tracks: trust-building B2C material for patients — clinic stories, common questions, verified-doctor framing — and a growth-and-efficiency track for clinics and suppliers. All medical-adjacent messaging was written to avoid treatment promises, keeping the platform's credibility intact.
What made this unique
- Three-sided platform connecting patients, clinics, and suppliers
- Built-in marketplace for dental and aesthetic supplies
- Clinic discovery by specialty and insurance coverage
- Sector job board with CV applications inside the app
- Trilingual product: Arabic, Hebrew, and English
Emotional drivers
- Confidence
- Efficiency
- Opportunity