Pension Fund Recovery Service Builds Qualified Lead Funnel
A financial service specialising in recovering unclaimed pension and savings funds for Israeli citizens built a digital lead generation machine from scratch to reach people who didn't know they were owed money.
1The Challenge
The service addressed a need most people didn't know they had — unclaimed pension contributions sitting in dormant accounts. Building awareness without triggering scam skepticism was the central challenge. The audience was diverse in age and digital literacy.
2Our Approach
We built a campaign strategy anchored in education: short-form video explaining how and why pension funds go unclaimed, what the recovery process looks like, and why the no-upfront-fee model eliminates financial risk. Lead forms were kept simple with a WhatsApp follow-up sequence. Trust was built through clearly explained terms and real case testimonials.
What made this unique
- Specialist in recovering dormant or unclaimed pension funds
- No upfront fees — payment only on successful recovery
- Handles the entire bureaucratic process end-to-end
- Proven track record of successful fund recoveries
Emotional drivers
- Financial empowerment
- Relief
- Surprise gain