Daily Publishing for a Fashion Store
A multi-brand fashion store for women and kids with a large following and nationwide delivery needed its social output industrialised. We set up two parallel campaigns and an automated daily publishing schedule backed by Meta ads.
1The Challenge
The store received frequent batches of professional shoot material — over a hundred photos and videos at a time — but posting stayed manual and irregular, so strong assets sat unused while the feed went quiet between drops. Women's occasion wear and kids' collections needed different messaging, yet everything flowed through one undifferentiated stream.
2Our Approach
We sorted the raw library into a structured asset pipeline, cutting vertical shoot footage into reels with licensed music and consistent brand typography. Two campaign tracks were built to run in parallel — one around women's curated occasion sets, one around the kids and teens collections — each with its own creative angle and Meta ad support. A daily publishing schedule was automated end to end, so the feed stays active every day and each new shoot batch slots into the pipeline instead of piling up.
What made this unique
- The only multi-brand store of its kind in the area
- International labels for women, teens, and kids under one roof
- Nationwide delivery on top of the physical store
- Professional model shoots supplying a deep content library
- Bilingual audience reach in Arabic and Hebrew
Emotional drivers
- Confidence
- Style
- Convenience