A store that loads fast, a catalogue that sells on its own, and campaigns that follow the buyer all the way to checkout.
E-commerce in Israel is crowded: large marketplaces, fast shipping that has become an expectation rather than an advantage, and a buyer who compares five stores before deciding. Brands selling to the Arabic-speaking market carry an extra layer: shoppers browse and ask questions in Arabic while checkout and shipping forms are in Hebrew, and every point of friction there is an abandoned cart. At OBT we treat the store and the campaigns as one system, because no campaign rescues a weak product page. We build the technical foundation and the product data first, then run acquisition on top of it.
The store receives visitors but conversion stays low, usually because of thin product pages or a checkout with too many steps. The diagnosis starts inside the store, not in the media budget.
Inconsistent titles, sizes and stock levels cause platforms to reject part of the catalogue or display it incorrectly. That stalls Google Shopping and Meta catalog campaigns before they ever run.
Media costs climb season after season, and a brand that relies on new buyers alone erodes its own margin. Without retargeting, customer lists and direct channels, growth stays entirely tied to budget.
How we work here
We start with the product itself: photography and a visual system that make the page look credible, then build or rebuild the store so it is fast, comfortable on mobile and ready for a clean product feed. From there the marketing team runs Google Shopping, Meta and TikTok with retargeting based on real in-store behaviour rather than assumptions. Product copy and creative are written separately in Arabic and Hebrew, because the two audiences search with completely different words. In every case we connect the store to a clear measurement dashboard, so you know which product and which channel actually produce profit.
A kids formalwear store known for original international labels adopted a refreshed gold-and-black identity. We produced the logo asset system, a branded video outro, and an ongoing reels series built around wedding and holiday occasions.
A multi-brand fashion store for women and kids with a large following and nationwide delivery needed its social output industrialised. We set up two parallel campaigns and an automated daily publishing schedule backed by Meta ads.
A Galilee kids-fashion boutique with a strict monochrome luxury identity needed to capture wedding season — the peak occasion for formal children's outfits. We ran a season campaign with a rebuilt landing page and Meta traffic ads.
A clothing e-commerce store offering jeans, suits, shirts, pants, and dresses to shoppers in Israel. We built a complete digital retail ecosystem integrating Google Merchant Center, Meta product catalogs, Instagram shoppable feeds, a newsletter with first-purchase loyalty coupon, and six payment methods — creating a professional shopping experience ready to scale.
An online accessories brand selling bags, perfumes, and jewelry — positioned as 'luxury look at accessible prices' — built from near-zero digital presence into a recognizable e-commerce brand.
A luxury fashion and accessories brand targeting high-net-worth clients in the Arab sector of Israel built a social media strategy to establish aspirational brand positioning and drive high-value sales.
We work with an existing store when the platform is sound and can be extended, and we usually begin with a technical review of speed, purchase flow and product structure. If the store genuinely blocks growth or is built in a way that prevents connecting to sales channels, we recommend rebuilding and show exactly what led us there. The decision stays yours, and you get the comparison before you commit.
The first weeks are a data-gathering phase: we test audiences, products and messages until the picture becomes clear. First indications usually appear within the first month, but settling into profitability depends on product margin, price point and how ready the store is. A high-margin product gets there far faster than one with a thin margin.
If your product speaks to both audiences then yes, but not through literal translation. Arabic search uses different words and a different tone than Hebrew search, and machine-translated content damages both ranking and trust. We write native copy for each language and measure them separately, so we know where the budget belongs.
The main factors are the number of products and how complex their variants are, the number of languages, integrations with systems such as inventory, invoicing or shipping carriers, and the level of design required. A store with a hundred simple products is a fundamentally different project from one with thousands of variants and an ERP connection. We define the scope with you first, then give a detailed proposal instead of a generic figure that means nothing.
Industries we work with
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