New Identity and Reels for Kidswear
A kids formalwear store known for original international labels adopted a refreshed gold-and-black identity. We produced the logo asset system, a branded video outro, and an ongoing reels series built around wedding and holiday occasions.
1The Challenge
The store's content leaned entirely on the prestige of the labels it carries, while its own brand assets were inconsistent — old logo versions in circulation, no transparent files usable over video, and no standard way to close a reel with contact details. With sales happening through Instagram DMs and WhatsApp, every video that ended without clear contact information was a lost enquiry.
2Our Approach
We consolidated the new identity into production-ready assets: a transparent wordmark legible over any footage, a circular badge, and a fixed naming rule applied across all content. A branded end card was designed as the mandatory outro — location, delivery note, and contact numbers in the gold-and-black system with celebratory confetti styling. The reels series was then built on this foundation, cutting product footage into occasion-driven edits timed to wedding season and holidays, each closing with the standard outro so no view ends without a next step.
What made this unique
- Original international labels for boys and girls
- Occasion focus: wedding suits, dresses, and seasonal sets
- New gold-and-black identity with an approved video outro
- Instagram-and-WhatsApp sales flow with nationwide delivery
Emotional drivers
- Prestige
- Celebration
- Family pride