A visual catalogue that works online, and campaigns that lead the buyer to the showroom door.
Buying furniture is a large, slow decision: the customer browses for months, saves images, compares, and then visits the showroom to touch the piece before paying. Most showrooms here carry excellent product and a digital presence that does not reflect it, with photos taken hurriedly on the shop floor. The real opportunity is for the decision to start online and finish in the showroom, and for you to know which campaign brought the visitor. At OBT we work across the whole chain: photography, catalogue, campaign, and then measuring the actual visit.
Nobody buys a sofa from a single ad; they buy after weeks of comparison and hesitation. A campaign that does not reappear during that period loses the sale to one that does.
Models, finishes and availability change constantly while the site or page still shows pieces that no longer exist. The result is enquiries about unavailable products and a dent in credibility.
The sale happens on the floor while the advertising happens online, and the link between them disappears. Without a clear connection it is hard to know which campaign deserves continued budget.
How we work here
We start with the image: directing professional photography of the pieces and the spaces, because this sector sells through the eye before anything else. The development team builds an online catalogue that is easy to keep current, filtered by room, style and size, with the option to add a store if part of the range suits direct sale. The marketing team runs visual campaigns on Instagram and Meta and search campaigns on Google for people looking for a specific piece, with retargeting stretched across the long decision cycle. We connect the campaign to the showroom through measurable paths such as booking a design consultation, a WhatsApp conversation or an offer mentioned on arrival, and content is delivered in Arabic and Hebrew depending on the showroom's area.
A two-branch furniture showroom whose golden audience is couples furnishing their first home needed a complete wedding-season campaign. We delivered the campaign video, six banners, full copywriting, and a dedicated landing page.
A full-service interior design and furniture showroom built a social media strategy to attract home renovation clients and showcase the transformation power of professional design.
An interior design studio turned its Instagram presence into a living portfolio — curated with the same taste it applies to its projects, and structured to attract clients who already want its style.
It depends what you sell: smaller pieces, accessories and lighting sell online easily, while large and made-to-order furniture is still mostly closed in the showroom. Many showrooms start with a strong catalogue plus a quote request or visit booking, then add direct sale for a specific category later. What matters most is that the catalogue is current and comfortable to browse on a phone.
We use trackable paths: booking an appointment online, a WhatsApp conversation that starts from the ad, or an offer mentioned during the visit. On top of that, direction and call clicks from the Google Business Profile can be measured. None of these is a hundred percent accurate, but together they give a picture clear enough to steer budget.
Real photography builds higher trust because the customer wants to see the piece as it actually is, in its true finishes. Renders are useful for showing combinations that do not exist on the floor or for placing a piece in a different space. In practice the mix works best: real photos of the product, and renders for inspiration and showing what is possible.
Seasons tied to moving home, holidays and weddings generate higher demand, as do renovation periods before winter or summer. But because the decision cycle is long, promotion needs to start weeks before the season rather than at its peak. We prefer an annual plan that defines the seasons in advance, with steady content in between that keeps the showroom in mind.
Industries we work with
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