An Interior Studio's Feed Becomes Its Portfolio
An interior design studio turned its Instagram presence into a living portfolio — curated with the same taste it applies to its projects, and structured to attract clients who already want its style.
1The Challenge
The studio's completed interiors were beautiful, but its feed was a mix of unstyled site photos, reposts, and holiday greetings that undercut the sense of taste clients hire a designer for. Enquiries often came from people whose budget or aesthetic never matched, wasting consultation time on mismatched briefs.
2Our Approach
We treated the feed itself as a design project: a curated grid logic, a restrained palette, and a rule that nothing unstyled gets published. Each project became a three-act story — concept and mood, process glimpses, and a directed final reveal shoot at handover. Because the content now communicated a specific aesthetic clearly, the enquiry flow began pre-selecting for it, and the consultation form added style and scope questions so first meetings started with aligned expectations.
What made this unique
- Portfolio-driven feed curated as a design statement in itself
- Project storytelling: concept, process, and finished space
- Professional interiors photography direction for every handover
- Consultation enquiry flow attracting clients aligned with the studio's style
Emotional drivers
- Beauty in daily life
- A home that feels right
- Taste