Compliant Brand System for an Academy
An academy teaching financial-markets trading alongside video editing needed a brand system built from scratch — and every piece of trading content carrying a mandatory risk disclaimer. We delivered the identity direction, a three-stage funnel, and a compliant content framework.
1The Challenge
The academy had real substance — structured tracks, personal accompaniment, in-person cohorts — but no brand system: no fixed typography, no logo variants, and content that varied in look from post to post. The category itself is the harder problem: trading education attracts scepticism, and regulation requires clear risk language that most competitors bury or skip. Standing out honestly, in a market full of profit-flash accounts, was the brief.
2Our Approach
We built the brand system around the academy's warm orange identity — typography rules, layout templates, and asset variants covering feed, reels, and carousels. The marketing funnel was structured in three stages: awareness videos introducing the academy, a free-webinar consideration layer with its own landing page, and conversion creatives built on student journeys and course-track comparisons. The mandatory risk disclaimer was designed into the templates themselves — legible, consistent, and present on every piece of trading content — turning compliance into a trust signal. Editing-track content ran as a parallel line, aimed at creators and business owners who want the skill itself.
What made this unique
- Dual academy: financial markets plus video editing and content creation
- Step-by-step personal accompaniment from zero to practice
- Online and in-person tracks with repeat-course guarantee
- Proprietary AI-assisted market tools taught in-house
- Job or internship pathway for top editing graduates
Emotional drivers
- Ambition
- Guidance
- Self-reliance