Our office at 67 Haim Levanon Street — close to where the decisions get made.
Tel Aviv is the country's business and technology centre, and expectations here run high: brands measure themselves against international standards rather than local ones. Companies, professional firms, restaurants and online stores compete for the same attention through the same channels, and the cost of reach is higher than anywhere else. Value therefore comes from a sharper identity, a faster digital product and a message that genuinely differentiates — not from running more campaigns. Our office in the north of the city makes working with teams based here direct and simple.
The city brings together technology companies and startups, e-commerce, hospitality and restaurants, and high-value professional services — all in a market crowded with agencies and freelancers. The working language is mainly Hebrew and, widely, English, especially in companies addressing markets outside the country. Competition for paid attention is intense, and the difference is usually made by creative quality and execution speed rather than budget size alone. One additional pattern we see here: plenty of Tel Aviv brands want to reach the Arabic-speaking audience in Israel and have no way to produce authentic Arabic content — which is exactly what we do every day from the north.
Our office is in Tel Aviv, at 67 Haim Levanon Street. That means face-to-face meetings in the centre and one team holding identity, design, marketing and development instead of splitting the work across vendors. Behind us are more than ten years of work and over 120 projects, delivered in Arabic, Hebrew and English.
67 Haim Levanon St · Tel Aviv
A kids formalwear store known for original international labels adopted a refreshed gold-and-black identity. We produced the logo asset system, a branded video outro, and an ongoing reels series built around wedding and holiday occasions.
A multi-brand fashion store for women and kids with a large following and nationwide delivery needed its social output industrialised. We set up two parallel campaigns and an automated daily publishing schedule backed by Meta ads.
A Galilee kids-fashion boutique with a strict monochrome luxury identity needed to capture wedding season — the peak occasion for formal children's outfits. We ran a season campaign with a rebuilt landing page and Meta traffic ads.
Yes, and it is one of our strengths. We produce original Arabic content rather than translation, in the language and context that genuinely fit the target audience, and we run the campaigns and the replies in Arabic too. The gap between content written in Arabic and content translated into it shows up immediately in engagement.
Our office is at 67 Haim Levanon Street, and we can meet there or at your offices. Day-to-day work runs online as usual, but strategy sessions and identity presentations tend to go better in person.
Yes. Branding and design, marketing and advertising, and digital development are three disciplines inside OBT rather than subcontracted work. In practice that means what you approve in the identity shows up unchanged on the site and in the ads, and revisions do not wait on a third vendor.
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